Prioritizing the enhancement of customer value and respecting and incorporating customer opinions into business activities.

Striving to become a company where customers can transact with confidence by providing the best products and services.

Adhering to a fair-trading order and refraining from any fraudulent or unethical practices.

Not disclosing or exploiting business-acquired information for personal gain and taking a leading role in information protection at all times.

Contribute to the development of the local community by adhering to national policies, regulations, and social ethics.

Ensure fair transactions with business partners and promote mutual growth through cooperative collaboration.

Maximize corporate value through transparent business activities to enhance shareholder value.

Provide stable benefits to shareholders and protect their rights.

Create a working environment based on human dignity that is healthy and conducive to working with peace of mind.

Uphold the honor and dignity of Donghee individuals and take a leading role in establishing a comprehensive ethical consciousness.